Content Creation for Dan Tai

Social Media Strategy and Educational Content to boost personal brand as a fitness expert


Client Profile

Dan Tai is a UK-based entrepreneur and fitness professional known for his background as a professional rugby player who transitioned to CrossFit, where he competed at a high level. He now has a strong presence on social media, has established himself as a fitness model and influencer, and runs a fitness coaching business called Tai Train.

He has amassed a large following on platforms like Instagram and YouTube, sharing fitness content and lifestyle advice. Dan Tai also works as a fitness model and serves as a brand ambassador for various companies within the fitness industry. 

The Challenge

  • Struggling to consistently post fresh video content and keep on top of trends

  • Competing against non-professionals claiming to be experts in the fitness industry

  • Struggling to effectively communicate his expertise and knowledge

  • Dan Tai was succeeding as an online fitness influencer, but he also wanted to be seen as an expert in the industry and to gain more online coaching clients

Our Solution

  • Follow a monthly video content plan.

  • Track industry trends on social media and create our own videos on the topics. These were mainly the latest health and fitness scares or hacks people were talking about.

  • As the internet is full of non-professionals claiming to be experts, we created educational content that de-bunked a lot of myths.

  • Included relevant visuals within all educational video content so it was easier for the audience to understand and remain engaged.

  • Shared client success stories to increase credibility.

  • Used certain statistics, from credible sources, as video hooks to grab attention and create shock factor.

  • Kept all fitness advice realistic, making Dan appear much more approachable to his target audience of busy professionals who don’t have time to spend hours in the gym.

  • Included quick to follow CTAs.

The Results

  • Video views up to 1.8M

  • Over 6K new followers in one month

  • Increased comment engagement

  • Increased online enquiries

Some Best Performers

Best vs Worst Workouts for Abs

Client Success Story

Best High Protein Snacks

Best vs Worst Workouts for Arms

Healthy Food Imposters to educate on misleading supermarket foods

Educating on why some people may look better in the gym

Best vs Worst Workouts for Back

High Protein Breakfast

Workouts to improve heart health

“Working with Chloe has been brilliant. On the days that we chose to shoot content, which was always planned in advance, Chloe arrives punctually and with a plan. Her friendly yet hardworking demeanour is a pleasure to be around.  Regardless of your industry, Chloe will spend time researching current trends and themes to compound with her own knowledge, ensuring that the content she makes for you is relevant and high quality.

Fast editing turnaround time, and a bespoke content calendar. She has good filming equipment, great knowledge of social media & design. Plus she is always on hand for any questions or concerns.”

- Dan Tai, Owner of Tai Train and Fitness Influencer

Let’s do great things together.

Ready to get started? Let’s start with a discovery call to ensure we meet your needs.