Visual Identity for Empowered Within Counselling
Client Profile
Sarah Thompson, trading as Empowered Within Counselling, is a qualified counsellor with 20 years experience offering both in-person and online sessions. Offering sessions for trauma, body image and mental health struggles, Sarah brings maturity and an innate understanding of other people’s needs, together with her own lived experience.
The Challenges
Sarah required our expertise on a business name that was available to use.
Design an identity that represents the nature of the business whilst also standing out in a crowded market.
Our Solution
With Sarah’s approach and values, and after seeing her counselling office space, we designed a visual identity which represented those values and the space.
We focused on a calming and approachable identity.
We provided available business names, that still represented the business, for the client to choose from.
Sarah mentioned she’d like the logo to include a lotus, as she values what they represent and follows those values within her practice.
During concept stage, we designed a lotus logo but also incorporated a circle within the design - representing unity, wholeness and balance; evoking feelings of harmony.
Visual Identity
Let’s do great things together.
Ready to get started? Let’s start with a discovery call to ensure we meet your needs.
