Branding for Four UX Studio Ltd.

A clean logo and brand for a new UX/UI studio offering smooth digital experiences.

Client Profile

Four UX Studio Ltd. is a UX/UI Design and Development studio specialising in apps, with a focus on data, user needs and accessibility. As well as design and build, they also offer audits and maintenance on the apps, websites and bespoke systems they build.

The Challenges

  • Being a new company, Four UX didn’t have an existing brand

  • The UX/UI industry is saturated, meaning Four UX required a stand-out identity

  • Being an industry that focuses on clean digital designs and crafting user-friendly experiences, it was vital for Four UX to convey this

Our Solution

  • We designed a clean, high contrast, text-only, logo to reflect quality and the digital age. We altered the F and the O to join together, representing UX wireframes.

  • The brand identity includes brand stickers for subtle use. This adds some creativity to the brand, whilst remaining professional; striking an even balance. Our aim was to convey the UX/UI industry’s creativity and professional problem solving.

  • We also included a gradient for depth and the convey this is a modern brand keeping up to date on the industry.

  • Within the brand messaging, we pushed a focus on the brand’s double diamond approach in UX/UI, which is an industry standard methodology. During our research, we discovered that none of the competitors were taking this approach to their work, so we concluded the double diamond approach to be the brand’s edge.

  • As the team attend network events and exhibitions, we designed some clothing for them to wear to increase brand awareness. Instead of just the logo, we wanted to create something that looked more like a fashionable graphic to increase chances of gaining attention. We also used the brand stickers around the merch.

The Results

  • Four UX retained their first client within the first 6 months

  • Since launch, Four UX has gained partnerships and collaborations with more established agencies

Branding

Let’s do great things together.

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