CLIENT PROFILE
Both One Click and One Call Insurance are under the One Call Group and one of their marketing strategies, across all their brands, is to send promotional emails to customers who have opted into receiving marketing emails. The emails advertise one particular insurance product, especially during certain seasons. The goal of the emails is to increase sales through awareness and CTAs.
THE BRIEF
Encourage customers to purchase a particular insurance product through email marketing.
The header must include visuals which is relevant to the product being advertised.
MY GOALS
Create an engaging visual to encourage customers to continue reading the email.
CTAs
STATUS
Has been sent to customers via the company’s email marketing
THE ONE CLICK WINTER BREAKDOWN EMAIL
To encourage customers to purchase breakdown cover during the winter period.
As this email needs to promote breakdown cover and the company aims to exaggerate the importance of being covered during the winter period; I designed the header with snow covered vehicles and snow fall. Including snow in the visual reminds the customer just how unfortunate the winter weather can be on vehicles. To remain on brand, I used a blue gradient, from the branding guidelines, as the background to enhance the snowfall and cold feel. I also used the correct shade of green for the call to action button, in order to stand out to the customer - as this button will lead the customer to upgrade their breakdown cover.
THE ONE CALL WINTER CARAVAN INSURANCE EMAIL
To encourage customers to be winter-ready by purchasing comprehensive insurance for their caravan.
For this email header, I had the main focus be on a caravan as this is a promotion for a caravan related insurance product. I included some snowfall to portray this is a winter offer; with the correct brand colours for the background and call to action button.