To fulfil the client’s goals, we commenced with a comprehensive social media audit, and established a special social media page, steering away from reliance on personal accounts as per the client’s preference. The primary platforms chosen were Facebook and Instagram.

A diverse array of content, including reels, educational posts, carousels, memes, writing prompts, and engaging polls, was strategically shared daily on the feed. The stories content, on the other hand, incorporated a more personalised touch to enhance connection. To extend reach, Google Analytics was seamlessly integrated into our strategy for paid media campaigns, ensuring a broader and more targeted audience engagement.