What’s in for 2025?

As we enter 2025, both social media and design landscapes are set to evolve with emerging trends that can significantly impact your brand strategy. Here's what to anticipate and what’s IN for 2025:

Personal Branding

People want human connection, so keep that personable content coming! Lead your brand by sharing your journey, values and human side. Building a personal brand is becoming essential!

Video Content

We’ve known this for a while now, video content will continue to be pushed more and more on all platforms. Keep it short (30s-90s), engaging and consistent. Longer form videos, such as vlogs, will also see an increase.

Authenticity

Audiences want transparency, behind-the-scenes and unfiltered content. Share your journey and focus on building connections rather than impressions.

Brand Evolution

Audiences are looking for more than products and promises - they seek stories that align with their aspirations, messages that ignite inspiration, and experiences that reflect a shared purpose. It’s not just about adding value, but a sense of belonging and community, to build lasting loyalty.

Brand/Customer Experience

Immersive technologies are reshaping how brands connect with audiences. But that’s not all, this includes every touchpoint of your brand both online and offline. From creating multi-sensory experiences to crafting interactive brand moments, this trend is only set to accelerate.

Don’t get left behind this year! Take notes… or leave it to us! We elevate brands and captivate audiences. By staying informed and adapting to these trends, you can effectively position your brand at the forefront of the evolving social media and brand strategies in 2025.