Social Media by Josephine Eniola Adetifa

CLIENT PROFILE

Nigerian Naturalistas (NN) stands as a dedicated platform to encourage Africans to embrace their natural hair and beauty. Through the sharing of tips, relatable memes, and collaborative content with like-minded creators, NN strives to foster a robust online community. The overarching objective is to provide a supportive space for hair and beauty enthusiasts, cultivating a sense of belonging and empowerment within the community.

STRATEGY

In crafting the strategy for NN, we envisioned a vibrant space where enthusiasts converge to share expertise and inspiration. The emphasis lies in fostering a sense of belonging and empowerment. I curated engaging content, blending tutorials, product reviews, and user generated stories. Leveraging various social media channels, I strategically built anticipation around themed weekly discussions and live sessions.

The platform thrived on user interaction, encouraging members to share tips, ask questions, and participate in challenges.

RESULTS (within 16 months)

  • Organic followers grown from 170 to an impressive 6000

  • Over 100% increase in engagement rate, reflecting a heightened and more interactive online community