Brand Identity for Repertoir.
Client Profile
Repertoir is a start-up community interest company, which is in response to a broken system in the entire creative industry. Their mission is to empower underrepresented talent and break barriers within the creative industries by raising awareness, offering a variety of resources and providing opportunities to creatives.
Repertoir empowers creatives to take back control of their dreams through mentorship, progression, and paid opportunities.
Repertoir also have their own podcast, The Hot Seating Experience, which provides a platform for creatives. The podcast aims to raise the profile of creative individuals and raise industry awareness whilst keeping it fun with ‘hot seated’ questions.
The Challenge
Create a strong presence for a brand that’s disrupting the creative industry, which is already full of bold brands.
Develop the entire brand voice and messaging that speaks to a variety of creative professionals at varying stages in their careers.
Our Solution
We designed a strong brand identity that makes a statement, by designing the logo in bold capitals and using a high contrast colour palette.
After conversations with the client about their purpose and goals, we developed the brand’s message, personality, statements and values.
As the brand is targeting creatives and being a voice in the industry, we also created a selection of brand stickers which represent key messages and key creative careers. These add creativity and fun to the brand, helping attract their audience. These assets are to be used across brand touchpoints and marketing materials.
Brand Messaging
Brand Visuals
Visuals for The Hot Seating Experience
The Results
Brand and business confidence
Gained “brilliant feedback” on the brand
Success in attracting their target audience
“Wilkin design has helped us to convey our aims and objectives into a brand perfectly. We have had brilliant feedback already on the creative design aspects and couldn’t be happier with the results!”
— Martin, Director of Repertoir
Let’s do great things together.
Ready to get started? Let’s start with a discovery call to ensure we meet your needs.
