CLIENT PROFILE
Roll and Go is a small pizza shop in Manhattan, New York. Their pizza slices sell for $1 each, making Roll and Go an ideal stop for busy New Yorkers and tourists looking for a quick bite to eat at a low cost. One of the many things New York is known for is the iconic New York slice.
BRIEF
Re-design the logo and develop an identity to attract more customers in an area full of food choices
GOALS
Attract customers
Develop an identity that stands out in Manhattan
Visual Identity
MAIN LOGO
SECONDARY LOGO
PIZZA BOX
Roll and Go didn’t have much of a logo, it was just text on a sign. It serves somewhat of a purpose but it isn’t memorable due to a lack of imagery and visual identity.
BEFORE
Since Roll and Go has the reputation of selling pizza slices for $1 it was important to keep the ‘$1 PIZZA’ text on the sign. This logo communicates to the audience much easier and is instantly recognisable.
AFTER