Social Media and Design for The Northern Wine Guy

Brand Awareness and Increased Revenue through Social Media and Design

Client Profile

The Northern Wine Guy (TNWG) is a bespoke and personalised wine tasting and hosting event company, based across the whole of the UK, specialising in corporate in-house events for clients, colleagues or staff / organisation / society events. Alongside that, professional wine writing, wine cellar creation, fine wine investing advisor and wine educator. The Northern Wine Guy specialises in virtual tastings, corporate functions and large venue orientated private wine tastings and education.

The Challenge

  • Low quality videos and no strategy

  • No marketing materials

  • Struggling to reach audiences

  • No time or accountability to create quality content

  • No visual brand consistency

Our Solution

  • We designed flyers to advertise their Wine and Cheese Network event and services. We included the existing branding and added a detailed illustrated border consisting of wine and grapes to attract attention and represent the brand’s high quality service.

  • We designed posters to be placed on the premises of venues where the client was hosting events. As these posters were going to be placed in the venue, we combined the branding of the venue and The Northern Wine Guy in the design.

  • We increased consistent video content to communicate knowledge and expertise, building trust with audiences.

  • Introduced ‘The Fine Wine Investing Series’ on all platforms. This is a series of short-form video content, posted across LinkedIn, TikTok and Instagram. In these videos, the client shared his knowledge on Fine Wine Investing to educate his audience on this niche topic. One episode posted on the same day each week so that the algorithm would soon work with us and increase reach.

  • Introduced a monthly roundup carousel of what the client had been up to both professionally and personally. This helped to boost his personal brand, especially on LinkedIn, and encouraged engagement.

  • Other successful content included bloopers and thought leadership. These in particular were pivotal to improving his personal brand.

Some Best Performers

The Fine Wine Investing Series - In 60 Seconds

Educational - Why Waiters ask if you like the Wine

Quick Tips - When Buying Supermarket Wine

Monthly Round Up Carousel

Post Bordeaux Trip Carousel

The Results

  • Increased brand awareness and online presence

  • Increased enquiries and orders

  • The Fine Wine Investing Series seen by BBC Radio

  • Increased reach by over 250%

  • Increased video views by over 250%

Let’s do great things together.

Ready to get started? Let’s start with a discovery call to ensure we meet your needs.