1. Discovery & Research

• Understanding the Business Goals:

  • The design process starts with understanding the business's mission, goals, and objectives. This includes aligning design decisions with the company's branding, target audience, and key performance indicators (KPIs).

• User Research:

  • User research is a critical component where we gather insights into the target audience. This includes creating user personas, identifying user needs, behaviours, and pain points, and understanding how they interact with similar products.

• Competitive Analysis:

  • We analyse your competitors to identify industry standards, opportunities, and best practices. This helps in positioning the product effectively and identifying ways to differentiate it.

• Market Research:

  • Gathering industry trends and market data to understand the competitive landscape and ensure that the design aligns with current design and usability trends.

2. Information Architecture

• Sitemap & User Flow

  • Designing the structure of the website or app, laying out how information will be organised and accessed. This ensures users can easily find what they’re looking for without frustration.

• Content Hierarchy:

  • Deciding on the importance and arrangement of content to ensure that the most critical information is prominently displayed.

• Lo-Fi & Wireframes:

  • Wireframes are blueprints of the product’s layout. They show the skeletal framework of pages or screens, illustrating how elements like navigation, buttons, images, and text will be arranged without focusing on the final look.

3. Interaction Design (UX)

• Prototyping:

  • Developing interactive prototypes that simulate the final product. Prototypes allow stakeholders and users to interact with the design, offering a glimpse of how it will function in real life.

• Micro-interactions:

  • Designing micro-interactions, such as button hover effects, loading animations, or form submission responses, to enhance the experience. These small elements can make interactions smoother and more engaging.

4. Visual Design (UI)

• UI Design:

  • Designing the actual user interface (UI) with attention to aesthetics and user experience. This includes the look of buttons, icons, typography, forms, and other visual elements. The goal is to create a beautiful, functional interface that aligns with the brand.

• Desktop & Mobile Design:

  • Ensuring that the design is responsive across devices, such as desktops, tablets, and mobile phones. This guarantees that users have a consistent experience, no matter the device or screen size.

• 5. Branding Integration

• Brand Alignment:

  • Ensuring the design is aligned with the brand’s identity, including logos, fonts, and color schemes. This helps create a cohesive experience that reinforces the brand's personality.

• Custom Icons & Illustrations:

  • Creating custom icons, illustrations, or graphics that match the brand’s style and enhance the user experience.

6. Accessibility Design

• Accessibility Compliance:

  • Ensuring that the design meets accessibility standards, such as WCAG (Web Content Accessibility Guidelines), making the product usable for people with disabilities. This includes ensuring proper colour contrast, keyboard navigation, and screen reader compatibility.

• Inclusive Design:

  • Designing the product to be inclusive, ensuring that all users, regardless of their abilities, have a smooth experience using it.

7. Design Handoff & Collaboration

• Developer Collaboration:

  • Once the design is finalised, the we will work closely with developers to ensure that the design is implemented correctly. This includes providing assets, specifications, and detailed guidelines.

Knowing when to hire a UX/UI designer can help elevate your digital product, whether it’s a website, app, or software. Here are key signs that you need a UX/UI designer:

1. High Bounce Rates or Low Engagement

• If your website or app has high bounce rates (users leaving quickly) or low engagement, it might indicate that users find the design confusing, unattractive, or hard to navigate. This often means:

  • Poor user experience (UX) is causing frustration.

  • The user interface (UI) isn’t engaging enough to keep visitors.

• A UX/UI designer can analyse user behaviour, identify pain points, and redesign the platform to improve usability and engagement.

2. Low Conversion Rates

• If your product is not generating conversions (signups, sales, inquiries), despite having traffic, the problem might be in the user journey. Common causes include:

  • Unclear calls to action (CTAs).

  • Complicated navigation or checkout processes.

  • A confusing layout that prevents users from easily finding what they need.

• A UX/UI designer can simplify and optimise the conversion funnel to increase lead generation, sales, and engagement.

3. Outdated or Inconsistent Design

• If your design looks outdated or inconsistent across platforms, you’re likely creating a negative first impression. Inconsistencies in fonts, colours, buttons, and layout can confuse users and hurt your brand image.

• A UX/UI designer can modernise your visual identity and create a consistent, professional UI design system that ensures cohesion across all platforms (web, mobile, desktop).

4. Poor User Feedback or High Drop-off Rates

• Negative reviews, complaints about usability, or high user abandonment rates (especially at critical stages, like the checkout process) are strong indicators that you need a UX/UI expert.

• A UX/UI designer can conduct user testing and create a more intuitive, user-friendly experience that addresses user pain points.

5. Difficult Navigation

• If users frequently struggle to find key features, information, or products, it indicates that your navigation design is ineffective.

6. High Support Requests

• If your customer service team is overwhelmed with support requests about how to use your app, website, or product, it’s a sign that the design is confusing.

• A UX/UI designer can eliminate these pain points by making the interface clearer, providing better instructions, and designing for self-explanatory user flows.

7. Low Mobile Engagement

• If users are abandoning your mobile app or website, or engagement on mobile devices is significantly lower than on desktop, it could be due to poor mobile UX/UI design.

  • The design might not be responsive or optimised for smaller screens.

  • Buttons, text, or menus could be too small or hard to use on mobile.

• A UX/UI designer can redesign your mobile experience to be responsive and user-friendly, ensuring smooth functionality across all devices.

8. Complex Onboarding Process

• If new users find your onboarding process too complicated, leading to high abandonment rates during the setup or first-use phase, a UX designer can streamline this process by:

  • Simplifying instructions.

  • Reducing unnecessary steps.

  • Making the onboarding flow intuitive and user-friendly.

• Good onboarding helps increase user retention and long-term engagement.

9. Lack of User Research or Data-Driven Design

• If you’re designing or updating your product without gathering user feedback or conducting research, you’re essentially guessing what users need. This can result in a product that doesn’t meet expectations.

• A UX designer conducts user research, gathers insights, and makes data-driven decisions to create a product that’s tailored to your audience's needs and behaviours.

10. Competitive Pressure

• If competitors are gaining market share because they offer a more user-friendly experience, it’s a sign that your product might need a UX/UI overhaul. Outdated or difficult-to-use interfaces can quickly turn users away in favour of a more polished, user-friendly alternative.

• A UX/UI designer can help you stay competitive by improving your product's ease of use, keeping it visually modern, and aligning it with user expectations.

• 80% of customers say consistent and seamless interactions across different channels are “important” or “critical.” (Source: Adobe)

• It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. (Source: Sweor)

• 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. (Source: Sweor)

• 88% of online consumers are less likely to return to a site after a bad experience. (Source: Sweor)

• 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. (Source: Sweor)

Our UX/UI projects can take anything from 2 weeks - 8 weeks+ depending on complexity, the brief and dev. This is only on average, we will be able to provide a better indication at proposal stage.

Website Design via Squarespace from £999

Website Design via Figma (Dev outsourced) from £1499

App Design via Figma (Dev outsourced) from £1999

*Additional investment for Dev

*We offer charity rates so that our services are accessible to charities. Must be registered.

* Deposit of 20% or full value must be paid up front.