Social Media Strategy for Wedding Venue Lighting

Client Profile

Wedding Venue Lighting transforms venues across the UK with elegant dance floors, photo booths and award‑winning lighting. From mesmerising LED starlit dance floors and gloss white or black‑and‑white chequered floors to 360‑degree slow‑motion video booths and interactive magic mirror booths, the family‑run team supplies everything needed for weddings, corporate parties and proms.

The Challenge

Social media presence had become stagnant
The team struggled to create video content
Limited reach and engagement on posts
Only posted images, which didn’t increase KPIs

Our Solution

Design a social media strategy to increase presence, reach and engagement
Create a variety of video content that is personable, fun, educational and showcases the team’s expertise
Encourage engagement and enquiries with CTAs
Review KPIs monthly and develop the strategy accordingly
Create content starring the owner and staff

The Results

Over the first 90 days of working together, we have achieved:

Increased views across all platforms (ranging between 19K to 147.8K, increasing by 17% - 134% on Facebook, Instagram and TikTok)
Increased reach across Facebook and Instagram up to 9.9K, increasing by 21.7%
Increased LinkedIn discovery by 444%, reach by 100%, engagement by 512% and followers by 12.5%