Logo Re-Design for World Tour Audio

Client Profile

World Tour Audio is a music events service which arranges tours for artists, whilst also providing equipment and production. Working behind the scenes, World Tour Audio aims to bring people, within the industry, together to create a good show.

The Problem

  • The logo must be catered to people within the industry and behind the scenes, not the audience at the shows, therefore the logo must be subtle but stand out against competitors, it must not stand out to the general public

  • Isn’t cohesive

  • The logo can’t be used on a variety of platforms and applications

  • Can’t be used long-term

  • Re-design the logo for longevity and to look more cohesive

Our Solution

  • Design the logo suitable for various applications and include logo variations

  • The client mentioned how the idea behind the original globe logo was to make it look like a microphone, with the latitude and longitude lines looking like a microphone grille. With this in mind, we designed the globe at an angle which microphones are often held.

  • Re-design the logo for longevity and to look more cohesive

  • Gave the ability to use pieces of the logo separately

Image of a blue globe with white grid lines and world map, with the text 'World Tour Audio' in bold white letters across the center.

PREVIOUS LOGO

A transparent glass filled with orange juice on a wooden surface. A sliced orange is beside the glass. background is blurred.
Design template for a music tour logo, featuring a purple globe with black continents on a black background. It includes sections for a graphic logo, main logo with the text 'W ORLD TOUR AUDIO', a smaller version of the logo with text, and a secondary logo with the same text, all styled with purple and black colors.

NEW LOGO SET

In order to stand out against competitors, not only did we create a unique globe, we also kept the purple colour scheme - only a little brighter and eye-catching against black tour equipment.

Logo of World Tour Audio featuring a purple globe with the text 'WORLD TOUR AUDIO' in bold, outlined letters.

The Process

The client mentioned how the idea behind the original globe logo was to make it look like a microphone, with the latitude and longitude lines looking like a microphone grille. With this in mind, we designed the globe at an angle which microphones are often held.

Back of a person wearing a black T-shirt with a purple globe illustration and the text 'WORLD TOUR AUDIO' printed on the back, standing against a gray brick wall.
Equipment and luggage on a stage with a black storage case labeled 'World Tour Audio' in purple, containing bags, musical instrument cases, and a drum with stickers.

The Results

  • Gained more attention from their desired target audience

  • Stood out back stage amongst the black equipment and greyscale logos

A man with glasses and a beard wearing a hoodie and a cap with the words "Be the GOAT" DJing with professional equipment, including a laptop and turntables, in a room with a collage of photos on the wall.

“Working with Chloe was such a breeze. Chloe went above and beyond on her presentation and was able to adapt to the environment of our business. She had many options for my team to choose from and worked incredibly fast. I can’t wait to work with her again on many more design projects.”

— J’velle, Tour Engineer of World Tour Audio

Let’s do great things together.

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