CLIENT PROFILE

World Tour Audio is a music events service which arranges tours for artists, whilst also providing equipment and production. Working behind the scenes, World Tour Audio aims to bring people, within the industry, together to create a good show.

A black and white cartoon-style illustration of an ice cream cone with three scoops.

THE BRIEF

The logo requires a re-design for longevity and to look more cohesive, especially on a black background. The client would like to keep the purple colour scheme but requires an original globe and the ability to use pieces of the logo separately. The branding must be catered to people within the industry and behind the scenes, not the audience at the shows, therefore the logo must be subtle but stand out against competitors. The main uses of the logo will be: t-shirts, social media, branding on the equipment and music cases.

Re-design the logo for longevity and to look more cohesive.

Keep the purple colour scheme.

Requires an original globe to be used separately.

An outline of a person standing with one arm raised, holding a flag.

MY GOALS

Design a logo that caters to the industry and meets the brief.

For a unique globe, combine it with a microphone.

Make suitable for various applications and include logo variations.

Silhouette of a person skateboarding on a ledge against a sunset background with a city skyline.

STATUS

LIVE in the US and online

Image of a blue globe with white grid lines and world map, with the text 'World Tour Audio' in bold white letters across the center.

PREVIOUS LOGO

A transparent glass filled with orange juice on a wooden surface. A sliced orange is beside the glass. background is blurred.

NEW LOGO SET

In order to stand out against competitors, not only did I create a unique globe, I also kept the purple colour scheme - only a little brighter and eye-catching against black tour equipment.

The Process

The client mentioned how the idea behind the original globe logo was to make it look like a microphone, with the latitude and longitude lines looking like a microphone grille. With this in mind, I designed the globe at an angle which microphones are often held.

A man with glasses and a beard wearing a hoodie and a cap with the words "Be the GOAT" DJing with professional equipment, including a laptop and turntables, in a room with a collage of photos on the wall.

“Working with Chloe was such a breeze. Chloe went above and beyond on her presentation and was able to adapt to the environment of our business. She had many options for my team to choose from and worked incredibly fast. I can’t wait to work with her again on many more design projects.”

— J’velle, Tour Engineer of World Tour Audio

Back of a person wearing a black T-shirt with a purple globe illustration and the text 'WORLD TOUR AUDIO' printed on the back, standing against a gray brick wall.

Equipment and luggage on a stage with a black storage case labeled 'World Tour Audio' in purple, containing bags, musical instrument cases, and a drum with stickers.

Branding

Other Concepts

In my earlier concepts, I decided to add a pop of colour to contrast against the purple and black background, which this logo will be predominantly placed on. I also incorporated sine waves into the globe to represent the nature of the company. After discussing these ideas with the client, I concluded to take the designs in a slightly different direction by focusing more on the globe.