CLIENT PROFILE

Adam Bradley has a passion and track record for growing businesses, particularly in the manufacturing industry. Therefore, he decided to set up his own business growth company that offers a 1-1 personal service of business growth and development, and monthly strategy days for a group of 6. His services include looking at the business in detail, identifying the problems and implementing strategies. As Adam is personally involved with each of his clients, it was important to him for this to be communicated in the branding and marketing.

Branding

THE BRIEF

When we were discussing the brief, Adam wanted the business to be a personal brand but he was adamant on the business not including his name.

THE PROJECT

We discussed a few name ideas but none were feeling right. I decided to present two concepts to Adam: the personal brand approach with his name and face on the logo, and the corporate approach with a regular logo and the name ‘Evolve to Thrive’. Immediately I knew that the first approach was the winner, and I was relieved to hear that Adam agreed. Sometimes, going against the brief brings a better result.

For this project I have designed, created and or contributed to the:

  • Business name

  • Logo, Branding, guidelines and messaging

  • Marketing materials such as: business cards, flyers and roller banner

  • Website

  • Email campaigns

  • Social media

  • Strategy Day venue and workbooks

  • Brand photoshoot

  • First concepts: hand-drawing the logo

  • The logo was then developed and vectorised in Adobe Illustrator

  • Presenting brand and logo concepts to the client

  • Designing the website

  • Content creation of the Strategy Day (one of the client’s services)

  • Creating content of the client’s workshop

  • Content creation for social media videos of business tips

  • Developing Brand Experience at the Strategy Day

  • Strategy Day

  • Assisting on the brand shoot

Social Media

Adam’s only online presence in LinkedIn, which is the platform where long form content works best whether in the caption or carousel. Each piece of content is designed to be informative and engaging whilst showcasing Adam’s expertise of growing businesses.

The strategy includes:

  • Past experience of growing companies

  • Case studies

  • Tips

  • Promotion of workshops and strategy days

  • Promotion of 1-1 consultancy service

  • Adam’s perspective

“Chloe is the best in the business. From the initial meeting to delivery, Chloe understood exactly what I wanted to achieve with the business. Not only is Chloe fantastic at designing brands, developing websites and creating videos, but she adds real value to the direction of the business. 

With regular meetings and phone calls, Chloe gives important advice on marketing, social media, website usage and is a true expert in her field. I see Chloe as an integral part of my Business and a real asset in helping drive it forward. If you are running a business and want growth, then get in touch with Chloe today - you won't regret it.”

— Adam Bradley