Graphic Design

Graphic design is an essential tool for communicating messages, building brand identity, and engaging with audiences. Its purpose is to ensure that information is presented in an appealing, effective, and meaningful way, while its benefits range from increasing brand recognition and credibility to improving user experience and boosting sales. High-quality graphic design can be the key differentiator that helps a brand succeed in a competitive marketplace.

- Design
- Amendments
- All Communications via email or phone about the project
- Research
- Final Delivery
Knowing when you need graphic design can help your business or personal brand communicate more effectively and professionally. Here are key situations when you should consider investing in graphic design:
1. Creating Marketing Materials
2. Promoting a Product or Service
3. Organising Events or Campaigns
4. Creating Infographics or Data Visualisation
5. Packaging Design
6. Developing Corporate or Internal Materials
7. Requiring Professionalism and Credibility
8. Expanding to New Markets
You need graphic design whenever your business or project requires clear communication, visual appeal, brand consistency, or a professional look. Whether it’s for launching a new product, creating marketing materials, or updating your brand, investing in graphic design is key to standing out, engaging your audience, and building credibility.
- Emotional responses drive purchasing behaviour, with 95% of our purchase decision making taking place in the subconscious mind. (Source: ignitesales.com)
- Companies that prioritise design perform 219% better than those that don't. (Source: Adobe)
Our graphic design projects can take anything from 3 days - 4 weeks depending on the brief. This is only on average, we will be able to provide a better indication at proposal stage.

Purpose and Benefits of Graphic Design by Wilkin Design

Graphic design serves multiple purposes and offers numerous benefits for businesses, organisations, and individuals. It combines visual elements like typography, imagery, colour, and layout to communicate messages effectively and engage audiences.

The primary purpose of graphic design is to communicate a message visually. Whether it’s an advertisement, a website, a logo, or a brochure, graphic design helps to convey ideas, information, or emotions clearly and effectively.
Well-executed graphic design enhances the visual appeal of products, websites, marketing materials, or presentations. It’s about making content more attractive and engaging, which helps in capturing the viewer’s attention.
Graphic design plays a significant role in persuasion by using visuals that encourage specific actions or influence customer behaviour. For example, compelling designs in advertising, packaging, or promotional materials can convince a customer to purchase a product or service.
Graphic design supports visual storytelling by combining images, text, and design elements to tell a cohesive story. Whether it's a brand narrative, a campaign message, or a product journey, design helps communicate ideas in a powerful and engaging way.
Infographics, diagrams, charts, and other visual aids created through graphic design help in presenting complex information in a clear and easily digestible format. Graphic design simplifies data and enhances understanding, especially when conveying statistics, processes, or instructions.
Graphic design grabs attention and keeps viewers engaged. Whether through eye-catching social media posts, attractive packaging, or an engaging website, well-crafted design holds the audience’s interest, leading to better interaction and higher conversion rates.
Good design can directly impact sales by making products or services more appealing. Attractive product packaging, compelling advertisements, and visually appealing websites draw in customers, encouraging them to make purchases. Effective design helps brands position themselves as premium, innovative, or trustworthy in the marketplace.
A brand with superior graphic design often stands out from the competition. It creates a unique visual identity that differentiates the brand in a crowded market. Customers are more likely to remember and prefer brands with impactful and professional designs.

What our Clients say…

"THEY ARE AMAZING"

“Wow they are amazing! Massive thanks for the poster concepts - all the management team were blown away by them! They look great and make you want to read it. Straight to the point and colourful, love them. Awesome job, Chloe.”
— The Sheffield Cats Shelter
"VERY IMPRESSED"

“We approached Chloe to design our flyers and social media posts to advertise our Christmas opening times. We were very impressed with the final design, quick turn around and assurance the design was in the correct format and size; ready for us to send to print.”

What’s the process?

1. Discovery Call

We start with a discovery call to learn exactly what you need, who you are and answer any questions you may have.
2. Proposal

Within 3-5 working days of our discovery call, you will receive the project proposal. This outlines the scope of work, timelines and investment.
3. Contract & Invoice

If you're happy to go ahead, you will receive a contract which outlines the scope, ownership, terms and expectations. You will also receive your invoice. Once signed and a payment is made, we can begin your exciting design project!
4. Research & Concepts

We start the project by researching what your competitors are doing and how we can make you stand out against them. The first concepts will be sent to you for feedback.
5. Feedback

We will discuss the concepts and make any required amendments - this is a normal part of the process.
6. Project Delivery

Once a concept is finalised and all files are ready, you will receive everything you need. If your design needs to be printed, we are happy to organise this.