Graphic Design

Graphic design is an essential tool for communicating messages, building brand identity, and engaging with audiences. Its purpose is to ensure that information is presented in an appealing, effective, and meaningful way, while its benefits range from increasing brand recognition and credibility to improving user experience and boosting sales. High-quality graphic design can be the key differentiator that helps a brand succeed in a competitive marketplace.

  • 1. Design

    Depending on the brief, you will receive the first concept or a few.

    2. Amendments

    Based on your feedback, any required amendments will be made before finalisation.

    3. All Communications

    About the project via phone and/or email.

    4. Research

    Before concepts are designed, we research what your competitors are doing and how we can make you stand out.

    5. Final Delivery

    All files of finalised designs, ready for either digital or print use, will be sent via email once full payment is made.

    *Our service only includes print if you mentioned this and the quantity in the brief. We can organise the print and get the files print ready, and the printer will deliver to you.

  • Knowing when you need graphic design can help your business or personal brand communicate more effectively and professionally. Here are key situations when you should consider investing in graphic design:

    1. Creating Marketing Materials

    • Whether it’s digital or print, you need graphic design for a wide range of marketing collateral, including:

      • Brochures, flyers, posters, or banners for events and promotions.

      • Social media graphics for posts, stories, and ads.

    • Professional design ensures that your marketing materials are attractive, on-brand, and effective at communicating your message.

    2. Promoting a Product or Service

    • When launching a new product or service, graphic design helps in creating materials that highlight your offering:

      • Product packaging design that stands out on shelves or online.

      • Advertisements for print, social media, or digital ads.

      • Catalogs or sales sheets to present product features and benefits in a visually appealing way.

    • Graphic design can make your promotions more engaging, helping to attract more customers and increase sales.

    3. Organising Events or Campaigns

    • For events like conferences, trade shows, or special marketing campaigns, you’ll need graphic design for:

      • Event invitations, banners, and posters.

      • Presentation decks or slideshows to make your talks or pitches more visually engaging.

      • Campaign-specific graphics for social media, websites, or email marketing.

    • Good design helps create excitement around your event or campaign and ensures consistent messaging across all touch-points.

    4. Creating Infographics or Data Visualisation

    • When you need to present data or complex information, graphic design can help turn it into clear, visually appealing infographics. This is especially important for:

      • Presentation or reports that need to convey a lot of information concisely.

      • Educational content for blogs, social media, or marketing.

    • Infographics designed by professionals improve comprehension, increase audience engagement, and make complex information easier to digest.

    5. Packaging Design

    • If you sell physical products, how your product looks on the shelf or in online stores matters. You need graphic design for:

      • Product packaging that stands out and communicates your brand.

      • Designing labels that are both attractive and informative.

      • Creating branded packaging (e.g., boxes, bags, or wrapping paper) to enhance the customer’s unboxing experience.

    • Great packaging design can influence purchasing decisions and contribute to a positive brand experience.

    6. Developing Corporate or Internal Materials

    • When you need to communicate internally with employees or stakeholders, graphic design ensures that materials are professional and aligned with your brand:

      • Presentation slides for meetings, pitches, or corporate reports.

      • Training materials, manuals, or internal newsletters.

      • Corporate stationery, such as letterheads, business cards, or email signatures.

    • Graphic design enhances internal communications and reflects the professionalism of your brand.

    7. Requiring Professionalism and Credibility

    • If your business lacks a professional appearance, you may struggle to build trust and attract high-value clients. Graphic design can help by:

      • Creating a more polished look for your brand across all materials.

      • Ensuring that your website, presentations, and marketing materials meet the high standards expected in your industry.

    • Investing in professional graphic design can significantly enhance your business’s credibility and reputation.

    8. Expanding to New Markets

    • If you’re entering new markets or expanding globally, graphic design can help you localise your brand and marketing materials to appeal to different cultures, languages, and preferences. This includes:

      • Adapting your brand visuals for cultural relevance.

      • Designing marketing materials that resonate with your new audience.

    • A professional designer can ensure that your brand is still recognisable while being adaptable to new markets.

    You need graphic design whenever your business or project requires clear communication, visual appeal, brand consistency, or a professional look. Whether it’s for launching a new product, creating marketing materials, or updating your brand, investing in graphic design is key to standing out, engaging your audience, and building credibility.

    • Emotional responses drive purchasing behaviour, with 95% of our purchase decision making taking place in the subconscious mind. (Source: ignitesales.com)

    • Companies that prioritise design perform 219% better than those that don't. (Source: Adobe)

  • Our graphic design projects can take anything from 3 days - 4 weeks depending on the brief. This is only on average, we will be able to provide a better indication at proposal stage.

  • All of our graphic design projects start from £45p/h. We will be able to provide a more accurate investment after our discovery call.

    *We offer charity rates so that our services are accessible to charities. Must be registered.

    * Deposit of 20% or full value must be paid up front.

Meet your Graphic Designer

Chloe Wilkin | Lead Designer & Owner

Being passionate about high quality design and working with various industries, I understand what works and what doesn’t in saturated markets. Each project starts by getting to know you and your business, the goals and the competitors so that my design is effective.

Purpose and Benefits of Graphic Design by Wilkin Design

Graphic design serves multiple purposes and offers numerous benefits for businesses, organisations, and individuals. It combines visual elements like typography, imagery, colour, and layout to communicate messages effectively and engage audiences.

  • The primary purpose of graphic design is to communicate a message visually. Whether it’s an advertisement, a website, a logo, or a brochure, graphic design helps to convey ideas, information, or emotions clearly and effectively.

  • Well-executed graphic design enhances the visual appeal of products, websites, marketing materials, or presentations. It’s about making content more attractive and engaging, which helps in capturing the viewer’s attention.

  • Graphic design plays a significant role in persuasion by using visuals that encourage specific actions or influence customer behaviour. For example, compelling designs in advertising, packaging, or promotional materials can convince a customer to purchase a product or service.

  • Graphic design supports visual storytelling by combining images, text, and design elements to tell a cohesive story. Whether it's a brand narrative, a campaign message, or a product journey, design helps communicate ideas in a powerful and engaging way.

    Infographics, diagrams, charts, and other visual aids created through graphic design help in presenting complex information in a clear and easily digestible format. Graphic design simplifies data and enhances understanding, especially when conveying statistics, processes, or instructions.

  • Graphic design grabs attention and keeps viewers engaged. Whether through eye-catching social media posts, attractive packaging, or an engaging website, well-crafted design holds the audience’s interest, leading to better interaction and higher conversion rates.

  • Good design can directly impact sales by making products or services more appealing. Attractive product packaging, compelling advertisements, and visually appealing websites draw in customers, encouraging them to make purchases. Effective design helps brands position themselves as premium, innovative, or trustworthy in the marketplace.

  • A brand with superior graphic design often stands out from the competition. It creates a unique visual identity that differentiates the brand in a crowded market. Customers are more likely to remember and prefer brands with impactful and professional designs.

What our Clients say…

What’s the process?

Some of our Graphic Design projects

SURF BALM

Surf Cosmetic Brand

QUIRK & QUAFF

Women’s Cocktail Brand

The Sheffield Cats Shelter x Absolute Koi

Animal Charity

Ready to get started?

Book a FREE discovery call with us!