Branding Package

Brand identity is the foundation of a business’ visual and verbal identity, ensuring that everything from a logo to a social media post conveys the same message and aesthetic, in order to attract and retain the target audience. It helps to ensure consistency across all marketing materials, communications, and platforms. A well-crafted brand identity enables a company to establish a recognisable image and effectively communicate its values, mission, and personality to its target audience.

- Primary logo and alternate versions
- Icons
- Colour Palette
- Typography
- Brand Patterns/Textures
- Imagery Style
- Brand Voice & Messaging
- Taglines
- Value Propositions
- Brand Guidelines Document
- Business Stationery Design
- Brand Interactions
- All Communications via phone and email about the project
- Research
- Final Delivery
A strong, cohesive brand identity is crucial for standing out in a competitive market, and these signs indicate when your brand might need some attention:
1. Inconsistent Visual Identity
2. Difficulty Standing Out from Competitors
3. Rebranding or Business Expansion
4. Low Brand Recognition
5. Unclear Brand Message or Voice
6. Low Engagement and Conversion Rates
7. Starting a New Business
8. Outdated or Unprofessional Branding
9. Inconsistent Team Output
10. Confusion Among Customers or Stakeholders
11. Preparing for a Website Redesign
12. Lack of Brand Loyalty
13. Struggling to Attract Partners or Investors
If you're noticing these signs, it's a good indication that your brand is either underdeveloped or misaligned with your goals, and a professional branding package can help resolve these issues.
Visual Identity: Refers to the visual elements that represent a brand, such as the logo, colour palette, typography, imagery, and design elements. It's the tangible part of branding that people can see.
Branding: Is the broader concept of how a business or organisation communicates its identity, values, and mission. It encompasses not only the visual identity but also the overall experience, messaging, and emotional connection a brand builds with its audience.
We suggest Visual Identity for a more cost-effective option to give your brand a professional look. Branding or re-branding is recommended if you want to connect with your audience on an emotional level, communicate the right message or if you're wanting to target a new audience.
- 84% of consumers say they buy from brands they feel an emotional connection to. (Source: Sprout Social)
- Emotional responses drive purchasing behaviour, with 95% of our purchase decision making taking place in the subconscious mind. (Source: ignitesales.com)
- Companies that prioritise design perform 219% better than those that don't. (Source: Adobe)
Our visual identity or branding packages can take anything from 4 - 8 weeks. This is only on average, we will be able to provide a better indication at proposal stage.

Brand Guidelines Document

All of our brand projects come with a Brand Guidelines Document, or Mini Guidelines if you’ve gone for Visual Identity. This is a document that contains rules for how the brand’s elements should be used to maintain consistency. This guide ensures that anyone creating marketing materials, whether internal teams or external designers, follows the same standards. See client example below.

Purpose and Benefits of a Wilkin Design Branding Package

A branding package with Wilkin Design ensures you receive high value for your investment, from exceptional customer service to professional design solutions for the best outcome. If you require work beyond the scope of Brand Identity, for example a website, we can create a tailored package for you - which will be more effective than investing in these services separately.

A well-designed brand looks polished and credible, increasing trust and customer confidence.
Helps customers instantly recognise and remember the brand. Consistent branding helps your company stand out and become more memorable.
Consistent branding builds trust and establishes a strong, credible identity in the marketplace.
Everyone from your employees to your customers will understand who you are and what you stand for. This ensures the brand looks and feels the same across all touch-points
A defined branding package ensures that you won’t have to constantly tweak your logo or marketing materials, saving time and money in the long run. Our branding packages are designed to last the natural lifetime of your business.

What our Clients say…

"CHLOE WENT ABOVE AND BEYOND"

“Working with Chloe was such a breeze. Chloe went above and beyond on her presentation and was able to adapt to the environment of our business. She had many options for my team to choose from and worked incredibly fast. I can’t wait to work with her again on many more design projects.”
— J’velle, Tour Engineer of World Tour Audio
"AMAZING TO WORK WITH"

“Chloe designed our logos, branding, book covers and colour scheme. Chloe also advised and supported us with social media which was invaluable. From a rather vague instruction, Chloe was able to transform our book covers into eye catching, quality designs.”
— Yvette, Owner of Restorative Creativity

What’s the process?

1. Discovery Call

We start with a discovery call to learn exactly what you need, who you are and answer any questions you may have.
2. Proposal

Within 3-5 working days of our discovery call, you will receive the project proposal. This outlines the scope of work, timelines and investment.
3. Contract & Invoice

If you're happy to go ahead, you will receive a contract which outlines the scope, ownership, terms and expectations. You will also receive your invoice. Once signed and a payment is made, we can begin your exciting branding project!
4. Research & Concepts

We start the project with industry and market research to calculate your market position. The first concepts will be sent to you for feedback.
5. Feedback

We will discuss the concepts and make any required amendments. This can be a back and forth process, as we often find clients aren't sure what they want until they've seen what they don't want - this is a normal part of the process.
6. Project Delivery

Once a concept is finalised and all files are ready, you will receive everything you need; but this doesn't mean it's the end. We are always happy to support you with bringing your brand to fruition.