1. Logo Design

Primary Logo: The main logo that represents the brand.

Alternate Versions: Variations of the primary logo (for example, simplified or black-and-white versions).

Logo Marks or Icons: These are smaller, often simpler, elements that may be used when the full logo is too large or detailed (e.g., favicon, social media icons).

2. Colour Palette

A set of defined brand colours with hex codes (for web), RGB, and CMYK values (for print). This palette ensures that all visual materials are consistent, creating a cohesive brand look.

3. Typography

A selection of fonts (typefaces) used for various purposes like headers, body text, and calls to action. Font choices often reflect the brand’s personality.

Primary Typeface: The main font for headings and prominent text.

Secondary Typeface: A complementary font used for body text or other content.

4. Brand Patterns/Textures

Custom patterns, backgrounds, or textures that can be used across marketing materials to create a unique visual identity.

5. Imagery Style

Guidelines on the type of photos or illustrations that reflect the brand (e.g., light and bright, moody, or vibrant). This includes stock photography recommendations, image filters, or custom illustrations.

6. Brand Voice & Messaging

Often included in more comprehensive branding packages, this section outlines the tone, language, and style used in brand communications. It defines how the brand "speaks" to its audience, whether it's formal, casual, friendly, authoritative, etc.

Taglines: Short phrases that encapsulate the brand's essence.

Value Propositions: Key messaging points that highlight the brand's unique strengths.

7. Brand Guidelines Document

A document that contains rules for how the brand’s elements should be used to maintain consistency. This guide ensures that anyone creating marketing materials (whether internal teams or external designers) follows the same standards. See client example below.

8. Business Stationery Design

Designs for business cards, letterheads, envelopes, email signatures, and other stationery that reflect the brand’s identity.

9. Brand Interactions

This states where and how your brand should interact and where marketing efforts should be focused.

10. All Communications

About the project via phone and/or email.

11. Research

Before concepts are designed, industry and market research is conducted to conclude your market position.

12. Final Delivery

All files of finalised designs and documents will be sent via email once full payment is made.

*Brand elements can vary due to your brand requirements. Print, social media and website is not included but can be added.

A strong, cohesive brand identity is crucial for standing out in a competitive market, and these signs indicate when your brand might need some attention:

1. Inconsistent Visual Identity

• Multiple Versions of Your Logo: If you find that you're using different logos, colours, or fonts across various platforms, it’s a major sign that you lack a unified brand.

• Disjointed Marketing Materials: Your website, business cards, social media, and other materials may not look like they’re from the same brand. This inconsistency can confuse your audience and dilute your brand’s identity.

2. Difficulty Standing Out from Competitors

• Lack of Differentiation: If your brand looks and feels similar to competitors, or you’re struggling to make an impression, you might need a more distinctive visual and verbal identity to stand out.

• Generic Feel: If your branding looks bland, generic, or doesn’t reflect the uniqueness of your products or services, it could be time for a professional branding overhaul.

3. Rebranding or Business Expansion

• Change in Offerings: If your business is evolving—such as introducing new products, services, or targeting new customer segments—your old branding may no longer align with your direction.

• Merging or Acquiring Companies: If you've gone through a merger or acquisition, you'll need to align your branding to reflect the new combined entity.

• Business Name or Mission Change: Any major change in your company's core focus, mission, or values calls for a refreshed brand identity that accurately reflects the new direction.

4. Low Brand Recognition

• People Don’t Remember Your Brand: If potential customers struggle to remember your business or confuse it with another, your branding likely isn’t strong enough. A well-designed branding package can make your company more recognisable.

• Struggling to Build a Following: Whether it’s social media, email newsletters, or customer loyalty, if you’re having trouble building a dedicated audience, inconsistent or weak branding may be part of the problem.

5. Unclear Brand Message or Voice

• Inconsistent Messaging: If your messaging varies across different platforms (e.g., casual on social media but formal on your website), it can dilute your brand identity and confuse your audience.

• Unclear Brand Voice: If your team struggles with how to communicate your brand’s values or personality, a branding package with a defined brand voice and messaging guidelines can bring clarity and consistency.

6. Low Engagement and Conversion Rates

• Ineffective Marketing Campaigns: If your marketing efforts aren’t producing the results you want (e.g., low engagement, poor conversion rates), your branding could be the weak link.

• Struggling to Attract Ideal Clients: If your brand isn’t connecting with your target audience, it may not be communicating the right message or appealing to the right emotions. A branding package helps ensure that your visual identity and messaging resonate with your intended market.

7. Starting a New Business

• No Visual Identity: If you’re launching a new business and don’t have a clear brand identity yet, a branding package is essential to start strong.

• Desire for Professional Image: First impressions matter, and without a professional brand identity, new businesses may struggle to establish credibility in their industry.

8. Outdated or Unprofessional Branding

• Old Branding that Feels Dated: If your current branding feels stuck in the past or doesn’t reflect modern trends, a fresh brand package can help update your look and feel.

• DIY Branding: If you created your logo or other branding materials yourself (or through non-professional services), they may not look polished enough to attract and keep customers.

9. Inconsistent Team Output

• Lack of Internal Guidelines: If your team members create materials that don’t align with each other (e.g., different fonts, colors, or tone), you likely need a comprehensive style guide and branding package to ensure everyone stays on the same page.

10. Confusion Among Customers or Stakeholders

• Mixed Perceptions: If your customers, partners, or stakeholders have different ideas of what your brand represents, your branding is not clear. A cohesive brand package can help realign perceptions.

• Difficulty Explaining What Your Brand Stands For: If you or your team have a hard time clearly explaining your brand’s mission, vision, and values, it’s a sign that you need to solidify your brand identity and messaging.

11. Preparing for a Website Redesign

• Website Doesn’t Match Your Brand: If you’re about to overhaul your website and the current branding doesn’t reflect your business, you’ll need a branding package to ensure the redesign aligns with your new look and strategy.

• Creating New Digital Platforms: Expanding to new digital platforms, such as launching a mobile app, podcast, or YouTube channel, might require cohesive branding elements to ensure consistent representation across media.

12. Lack of Brand Loyalty

• Customers Aren’t Connecting Emotionally: If your brand isn’t inspiring loyalty or fostering emotional connections with your customers, strong branding can change that by creating a more engaging and relatable identity.

13. Struggling to Attract Partners or Investors

• Unprofessional Image: If potential partners or investors aren’t taking your business seriously, it could be due to weak or unprofessional branding. A strong brand package enhances credibility and can make your company more appealing.

If you're noticing these signs, it's a good indication that your brand is either underdeveloped or misaligned with your goals, and a professional branding package can help resolve these issues.

Visual Identity: Refers to the visual elements that represent a brand, such as the logo, colour palette, typography, imagery, and design elements. It's the tangible part of branding that people can see.

Branding: Is the broader concept of how a business or organisation communicates its identity, values, and mission. It encompasses not only the visual identity but also the overall experience, messaging, and emotional connection a brand builds with its audience.

We suggest Visual Identity for a more cost-effective option to give your brand a professional look. Branding or re-branding is recommended if you want to connect with your audience on an emotional level, communicate the right message or if you're wanting to target a new audience.

• 84% of consumers say they buy from brands they feel an emotional connection to. (Source: Sprout Social)

• Emotional responses drive purchasing behaviour, with 95% of our purchase decision making taking place in the subconscious mind. (Source: ignitesales.com)

• Companies that prioritise design perform 219% better than those that don't. (Source: Adobe)

Our visual identity or branding packages can take anything from 4 - 8 weeks. This is only on average, we will be able to provide a better indication at proposal stage.

Visual Identity £1999

Branding £4999

*We offer charity rates so that our services are accessible to charities. Must be registered.

* Deposit of 20% or full value must be paid up front.