CLIENT PROFILE

Ark Hypnotherapy, by Amanda Keyworth, is a new hypnotherapy business seeking new clients. Amanda specialises in addiction therapy due to her own experience with alcohol addiction and over coming that. Now, Amanda is committed to helping people who suffer from addiction as well as other issues.

THE BRIEF

Amanda was unhappy with her previous website and wasn’t generating traffic. She was also unhappy with the design of her marketing materials, and required brand new designs that communicate her message and create a lasting impression. As Amanda has previously struggled and overcome addiction, she wants to share her story; especially as she is now specialising in addiction therapy.

MY GOALS

  • Fresh new designs for the website, flyers and business cards

  • Create something memorable

  • Drive traffic to the website

  • Create a positive first impression

VIEW THE WEBSITE

The Flyer

Before

  • Doesn’t grab attention

  • Hard to digest

  • Key information blends into each other

  • Off brand

After

  • Calming and aesthetic design that attracts attention

  • Easier to digest in sections and find information quicker

  • Call to action

  • Personal story to build rapport

  • On brand for consistency and recognisability

The Mask

During my research I found that Amanda uses a white mask, labelled alcohol, in some of her social media videos when talking about her experience with her addiction and recovery. This is an opportunity to create something memorable, so I created a mask labelled addiction to include on all marketing materials; making this mask somewhat a brand mascot for her niche.

The Website

As this business is hypnotherapy, I designed a clean and calming website for a pleasant experience. I made sure to include keywords, such as ‘Rotherham’, ‘Hypnotherapist’ and ‘Addiction Therapy’ for organic SEO; as these are keywords the target audience will search. Shortly after going LIVE, Amanda starting receiving enquiries via her website and increased traffic.