PROJECT OVERVIEW:

The Locarno Film Festival is an annual film festival, held every August in Locarno, Switzerland. For the festival’s 76th edition, the poster must evoke the identity of the Locarno Film Festival and the nature of the the event as a meeting place for different visions and imaginaries. The poster design must be made suitable for physical and digital platforms, horizontally and vertically. Merchandise to complement the poster would also be beneficial.

POSTER

Graphic poster for the Locarno Film Festival featuring a jaguar's head with a cityscape in the background, stylized clouds, a large yellow sun, and the festival's name in black text.
City street scene with a digital billboard displaying a yellow background poster for the Locarno Film Festival, featuring a jaguar's head, clouds, and a large sun, with a row of bikes parked nearby.

My approach to this project was to focus on the visual identity of the Locarno Film Festival, which is the black and yellow Leopard. Therefore, I designed the Leopard to be the focal point of the poster and kept the colour palette to the black and yellow theme, with some hints of white and beige.

To signify the event as a meeting place for different visionaries, I also included some of the beautiful buildings that surround the film festival’s location with a projector in action.

Illustration of a jaguar's head in front of a yellow circle, with black and white clouds and a leopard background, promoting the Locarno Film Festival, with stylized buildings and a flying gecko in the sky.
Billboard for Locarno Film Festival featuring a stylized leopard's head in black and yellow with a large sun, clouds, and cityscape background.
Notepad with a jaguar illustration and a silver pen on top, surrounded by clouds and a yellow sun or moon in the background.
Black baseball cap with a yellow circle featuring a black illustration of a jaguar's head and two white circles in the background.
A yellow and black illustration of a jaguar's head with a large pale yellow circle, representing the moon, in the background.

MERCHANDISE

A hand holding a beige tote bag with a yellow circle containing a black silhouette of a leopard's head.
White baseball cap with a yellow circle and black leopard face outline on the front

For the merchandise, I used the focal point of the poster to serve as an icon for the film festival. To remain consistent, I only designed the merchandise on black, white and beige items.

A man wearing a white t-shirt with a yellow circle and a black outlined leaping jaguar inside it, with a yellow circle beside the jaguar's head.
White T-shirt with a graphic of a jaguar head inside a yellow circle and a pale yellow moon in the background, displayed on a black hanger.
Black T-shirt with a graphic of a leopard's head inside a yellow circle, with a white sun or moon in the background.
A woman with curly red hair wearing a black t-shirt with a yellow circle and a leopard illustration inside, smiling and touching her forehead.