Our Social Media Strategy Gained Customers from up to 8000 Miles Away
From Barnsley to the Philippines: How Social Media Put Two Gates Fisheries on the Map.
At Wilkin Design, we believe that great design and smart strategy can turn local gems into destination brands — and few stories capture that better than our ongoing work with Two Gates Fisheries in Barnsley.
Over the past year, we’ve partnered with the Two Gates team to transform their social media presence — and the results have been nothing short of incredible. What started as a beloved local fish and chip shop has now become a must-visit spot, attracting customers from Sheffield, Rotherham, and even as far as the Philippines — all thanks to the power of targeted content and consistent online storytelling.
The Challenge
When we first started working together, Two Gates Fisheries already had a loyal base of local customers and a strong reputation for quality. But their online presence wasn’t reflecting just how special their business really was. Their social media was underused, and the brand’s personality wasn’t coming through.
They needed a strategy that would not only increase visibility but also showcase what makes them worth the drive — or even the flight.
The Strategy
We took a simple but powerful approach:
Defined the brand voice: Friendly and proud of their quality.
Showcased the food: Crisp, golden fish. Chunky, fluffy chips. Served with pride.
Engaged the community: Consistent posts, behind-the-scenes content, and timely updates that kept people connected.
By combining mouthwatering visuals with human stories, we helped create a feed that people wanted to follow — and more importantly, act on.
The Results
The impact? Beyond what we imagined.
Customers started commenting that they had travelled from nearby cities — Sheffield, Wakefield, Doncaster — just to try the famous fish and chips they saw online.
Then came a review from someone who had visited from the Philippines and made Two Gates part of their trip to the UK.
Check out some of the reviews:
Why It Worked
Social media isn’t just about being visible — it’s about being memorable. At Wilkin Design, we focus on making sure your story resonates with the right people in the right way. For Two Gates, that meant:
Consistency in branding and tone
Visual storytelling that made people hungry
Engaging content that built community and trust
Two Gates Fisheries isn’t just frying fish — they’re serving up a story people want to be part of. And we’re proud to be behind the scenes helping that story reach more people, every day.
Want your business to go from local favourite to regional — or even international?
Let’s talk. We’ll help you find your voice, tell your story, and turn scrolls into sales.
