Therapeutic Brand Identity and Design for Restorative Creativity

Client Profile

Restorative Creativity is a start up business, by a trained hypnotherapist, that embraces poetry, creative writing and journalling; to express emotions which assists with decision-making, mental health, personal wellbeing and personal goals. Restorative Creativity aims to help people restore their personal wellbeing and growth from limiting beliefs and negative experiences. To identify what is important to them, the life they wish to live, and the steps they can take to make this their reality. The company sells a creative writing journal, poetry books and e-books; as well as offering 1:1 hypnotherapy sessions.

The Challenge

  • Being a new business, Restorative Creativity had no identity nor vision for their visual identity

  • The wellness and therapy industries are saturated, so Restorative Creativity needed stand-out yet therapeutic visuals

Our Solution

  • We designed a calming and welcoming colour palette and a bespoke text logo that represents the flow of creativity

  • We introduced a sun brand pattern, as the sun conveys positivity, brightness and health, to be used for the books and parts of the marketing materials

  • During our research we concluded that the majority of competitors create a basic logo themselves instead of seeking a professional, therefore Restorative Creativity will stand out with a professionally designed brand, which increases credibility

The Branding

The Book Covers

As there are three different types of books available from Restorative Creativity, a colour from the colour palette has been assigned to each one. This helps the audience distinguish the three separate types of products and focus areas.

Marketing Materials

The Results

  • Online orders

  • Booked hypnotherapy sessions

  • Approached by potential clients due to brand credibility

“Chloe designed our logos, branding, book covers and colour scheme. Chloe also advised and supported us with social media which was invaluable. From a rather vague instruction, Chloe was able to transform our book covers into eye catching, quality designs.Thank you so much for your expertise and for going above and beyond what was expected. I will be contacting you shortly about designs for the next book.”

— Yvette, Owner of Restorative Creativity

Let’s do great things together.

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