Social Media Strategy for Two Gates Fisheries
Over 1 Million Reach in 90 Days and Increased Customers
Client Profile
Two Gates Fisheries is an award-winning fish and chip shop based in Shafton, Barnsley. Owned by Craig Butcher, the fish and chip shop prides itself on high quality, sustainable fish and chips, by using some of the best suppliers in the country.
Founded in 1935 by brothers Douglas and Roland Saunders, Two Gates Fisheries has been serving the local community for almost 100 years; and with that rich history, Roland Saunders served in WW2 and was commended for his efforts. Craig takes pride in continuing their legacy by supporting war heroes, delivering fish and chips to the elderly and starting his own youth programme to help his young staff progress in the world of work.
The Challenge
Lack of time - the business owner knew what he wanted but was struggling to achieve it
Struggling to gain reach
Struggling to increase brand awareness and communicate the right message
Our Solution
Understand the client’s goals, business and USP
Develop a strategy to engage the local audience
Consistent posting
Increase video content with the owner in front of the camera
Track KPIs to determine which content to continue creating
Educative content on quality, produce, farms and sustainability
Organise regular content creation days
Some Best Performers
Sustainability - Cardboard Packaging
Educational - Sustainability Statistic
Behind the Scenes - Frying in Beef Dripping
Knowledge - Why Fish Curls
Close up food content
Conversation Starter - Turn O (local slang)
The Results
Increased brand awareness and customers
Over 1 Million reach within 90 days of a 6 month strategy
Increased followers by over 600%
Over 300K on one reel within 90 days
Over 100K reach in just the first 90 days of starting the strategy
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Hitting over 1 Million reach = happy client
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1.1M reach achieved within 90 days (6 months since starting strategy)
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Over 300K reach on a single reel just 90 days into strategy
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Over 100K reach across all content just 90 days into strategy
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Month 5 of strategy - over 600K reach, over 20K visits and increased followers by 662%
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Someone in the Philippines saw a Facebook post and decided to take a visit to Two Gates Fisheries whilst in the UK
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Our posts reached new customers beyond the local area
Words from our client:
“Chloe goes above and beyond for her clients, especially ones like me that are not technically minded. Her content creation is first class and she delivers week on week helping my social media foot print to continue to successfully grow. I trust her 100% to put the right content out that won’t harm the reputation of the business. Chloe has also designed me an amazing new website.
I wanted to enhance the brand of my business to increase footfall through social media with the emphasis on quality produce, reduction in our carbon footprint and sustainability. Chloe got this perfect and as a result we have seen a significant increase in footfall, been recognised by the NFFF and have been named if the top 40 Best Fish and Chip shops in the UK.”
“I believe Chloe would be a great ambassador for other young people to follow in her footsteps. Starting your own company is very daunting especially when you are young. Her business is testament to her hard work and her aspiration to achieve in life. As a fellow business owner I can’t praise her enough for the support she has given my business.”
— Craig, Owner of Two Gates Fisheries
Let’s do great things together.
Ready to get started? Let’s start with a discovery call to ensure we meet your needs.
From Barnsley to the Philippines: How Social Media Put Two Gates Fisheries on the Map.