CLIENT PROFILE

Two Gates Fisheries is an award-winning fish and chip shop based in Shafton, Barnsley. Owned by Craig Butcher, the fish and chip shop prides itself on high quality, sustainable fish and chips, by using some of the best suppliers in the country.

Founded in 1935 by brothers Douglas and Roland Saunders, Two Gates Fisheries has been serving the local community for almost 100 years; and with that rich history, Roland Saunders served in WW2 and was commended for his efforts. Craig takes pride in continuing their legacy by supporting war heroes, delivering fish and chips to the elderly and starting his own youth programme to help his young staff progress in the world of work.

THE PROBLEM

  • Lack of time - the business owner knew what he wanted but was struggling to achieve it

  • Struggling to gain reach

  • Struggling to increase brand awareness and communicate the right message

HOW WE SOLVED THE PROBLEM

  • Understand the client’s goals, business and USP

  • Develop a strategy to engage the local audience

  • Consistent posting

  • Increase video content with the owner in front of the camera

  • Track KPIs to determine which content to continue creating

  • Educative content on quality, produce, farms and sustainability

  • Organise regular content creation days

The Website

The website was previously hosted on Wordpress and outdated. Therefore, we moved the website over to Squarespace and completely re-designed it. The website now has a sleek, modern look and details much more information about the history of Two Gates Fisheries, the quality and sustainability.

Essential elements included:

  • Awards

  • The history

  • The quality

  • Sustainability

  • The Youth Programme

  • The menu

Social Media

Being a fish and chip shop, content includes a variety of food content. In order to stand out from local competitors, the owner gets in front of the camera to deliver behind the scenes and educative content. This gives the audience an insight into the business, the people behind the business, and the high quality standards this fish and chip shop has. Our most successful content has been video content.

  • Reel: Fish taste test

  • Reel: Explaining why fish curls

  • Reel: Explaining how chips are fried

  • Creating educative content about potato farms

  • Creating educative content about farmers

  • Images of happy customers

  • Health benefits of fish and chips

  • JustEat promo

The Results

  • Increased brand awareness

  • Over 1 Million reach within the 90 days of a 6 month strategy

  • Increased followers by over 600%

  • Over 300K on one reel within 90 days

  • Over 100K reach in just the first 90 days of starting the strategy

  • Hitting over 1 Million reach = happy client

  • 1.1M reach achieved within 90 days (6 months since starting strategy)

  • Over 300K reach on a single reel just 90 days into strategy

  • Over 100K reach across all content just 90 days into strategy

  • Month 5 of strategy - over 600K reach, over 20K visits and increased followers by 662%