How Social Media Delivered Up to 9x ROI for Two Gates Fisheries
When we began working with Two Gates Fisheries in June 2024, the goal was clear: increase brand awareness, bring in new customers, and drive more sales through social media.
Fast-forward to the end of 2024, and the company’s latest financial results speak for themselves.
The Numbers Behind the Growth
According to their accountant, Two Gates Fisheries closed the year with another strong performance, reporting:
Turnover up 18% (+£55,431)
Gross profit up 13%: (+£14,686)
EBITDA up 46%: (+£18,000)
Operating profit up 11%: (+£3,626)
Net assets up 26%: (+£13,669)
Despite inflation and rising costs, the business not only grew but also generated more cash to reinvest in its future.
Measuring Marketing ROI
In 2024, the business saw turnover increase by £55,431 compared to 2023. Although we have gained a lot of traction on social media and attracted customers from miles, of course, not all of this can be directly attributed to marketing alone but social media has clearly played a key role in driving awareness, demand, and customer loyalty.
Here’s what the return looks like under different attribution scenarios:
30% attribution to social media: +£16,629 increase
ROI: 494% (almost 5x return)
50% attribution to social media: +£27,716 increase
ROI: 890% (almost 9x return)
100% attribution to social media: +£55,431 increase
ROI: 1,880% (almost 19x return)
What This Means
Even on the most conservative estimate, for every £1 spent on social media, Two Gates Fisheries saw around £5 back in revenue. At a 50% attribution, that number jumps closer to £9 back for every £1 spent.
This is the power of combining great products with consistent, targeted social media marketing. Not only has the business grown, but it’s now better positioned to keep scaling in 2025, with stronger cash flow and reinvestment into new equipment and expansion.
Ready to See Results Like This?
This case study proves that when done right, social media isn’t a cost, it’s a growth driver with measurable ROI.
If you’re a business owner looking to increase your revenue and strengthen your brand, let’s talk about how social media can do the same for you.
